Every morning in Castle Rock, people quickly check inboxes, scroll through news, and glance at social media. Now, pop-ups, stacked notifications, and ads make this routine feel overwhelming. Before coffee, you’re already deciding what to ignore. This constant barrage leads to digital fatigue—the mental exhaustion from nonstop digital input—that’s making it harder for marketing to capture attention. What Digital Fatigue Actually Means Digital fatigue isn’t about hating screens