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5 Steps to a Successful EDDM Postcard Campaign

  • ganderson29
  • 3 days ago
  • 3 min read

USPS’s Every Door Direct Mail (EDDM) service makes it easy for small business owners to reach thousands of potential customers without expensive mailing lists or complicated address labels. Your postcards go straight into every mailbox along the routes you select; simple, cost-effective, and powerful.


But here’s the key: success depends on how well you plan and design your campaign. Below, we’ll walk through five essential steps to make sure your postcards don’t just get delivered, but actually get results.


Step 1: Define Your Objectives


Define Your Objectives
Always start by defining your objectives.

Before you design anything, get clear on your goal. Ask yourself:

  • Do you want to drive traffic to a new business location?

  • Are you promoting a special offer?

  • Do you want to boost long-term brand awareness?

For example, a restaurant may use postcards to invite neighbors to a grand opening. A real estate agent might highlight recent sales to attract new listings. A salon might send seasonal promotions.


The clearer your goal, the sharper your message will be.


Step 2: Choose the Right Postcard Size & Paper


Size and paper choice are key.
Postcard size and paper choice play a significant role in how quickly your message gets noticed in the mailbox.

Not all postcard sizes qualify for EDDM. USPS requires them to be at least 10.5” long or 6.125” high.

At Minuteman Press Castle Rock, we offer multiple EDDM-ready options:

  • Small formats (4” x 11”) – Great for single-product promos or quick offers.

  • Large formats (9” x 12”) – Stand out with multiple images, coupons, or a service menu.

Paper choice also matters:

  • Gloss-coated stock: bold colors, vibrant look.

  • Matte/recycled stock: soft, eco-friendly, vintage feel.

  • Ultra-thick stock: premium feel for high-end brands.


Step 3: Finalize Your Design & Content


Design makes a difference.
Clear design, strong headlines, and a simple call to action help EDDM postcards turn attention into action.

Your postcard needs to catch attention, but also make action easy.

  • Keep it simple: Avoid clutter. Use headlines, borders, and bullet points for readability.

  • Always include: Business name, address, website, and contact info.

  • Track results: Add a coupon code, unique URL, or QR code to measure engagement.

Examples of how businesses use EDDM postcards:

  • Realtors: Showcase recent sales + listings

  • Car dealerships: Highlight seasonal promotions

  • Dentists: Remind patients of check-ups

  • Gyms: Offer free sessions with postcard exchange


Step 4: Select Routes & Drop Dates



Pick your routes carefully
Strategic route selection and well-timed mail drops help your postcards reach the right neighborhoods at the right time.

EDDM lets you target entire neighborhoods without buying lists. With USPS mapping tools, you can filter routes by household count and average income.


  • Minimum: 200 postcards per mailing

  • DIY Limit: 5,000 mailers per post office per day

  • With us: No upper limits — we handle larger campaigns start to finish.

Timing matters. Launch when your audience is most receptive:

  • Back-to-school → tutoring centers

  • Tax season → accountants

  • Holiday season → retailers & restaurants


Step 5: Print, Bundle & Deliver


Print, bundle and delivery
Proper bundling, paperwork, and USPS drop-off ensure your EDDM postcards are delivered without delays.

Once designed, postcards must follow USPS requirements to ensure delivery:

  • Bundle stacks of 50–100 postcards (max 6” high per bundle).

  • Fill out USPS paperwork.

  • Drop off at the right post office.


At Minuteman Press Castle Rock, we streamline this entire process: printing, bundling, paperwork, and drop-off. You focus on your business, we handle the logistics.


Bonus: Analyze Results & Repeat


Analyze your Results
Tracking results and refining your approach over time turns EDDM postcards into a repeatable growth strategy.”

The real magic of EDDM comes with repetition. Track what works and refine over time.

  • Use limited-time offers to quickly measure response.

  • Add QR codes to see how many recipients visit your site.

  • Test different designs, offers, or neighborhoods to compare results.


Consistency is key. Your first campaign builds awareness, and repeat mailings reinforce your brand.


Final Word

EDDM postcards are one of the most cost-effective ways to reach local customers. With the right goals, design, and timing, they can deliver a serious boost to your business.

Want results without the hassle? At Minuteman Press Castle Rock, we design, print, and deliver EDDM postcards from start to finish, ensuring your campaign gets noticed and delivers results.


Ready to Mail with a Local Pro?

At Minuteman Press Castle Rock, we combine high-end equipment with community-first service. Let’s bring your ideas to life — with quality you can see and people you can trust.


Get a Quote:👉 Request a Quote   Call Us:📞 303-688-5692


Mintuteman Press Castle Rock


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